How Brands are Integrating NFTs into Digital Marketing Strategy

NFTs are the hottest trend in marketing and branding right now. As this new form of digital media continues to gain traction, more brands will be looking for ways to integrate them into their marketing strategy. In this blog post, we’ll review how brands have been integrating NFTs into their digital marketing strategy so you can get ahead of the curve and start using them too!

What are Non-Fungible Tokens (NFTs)?

Non-Fungible Tokens or NFTs are tokens that are unique and cannot be replaced by another token. These tokens ooze uniqueness and distinguish one token from another. They can be anything. They can be a painting, sound recording, comic books, collectibles etc.

NFTs were invented with the traditional digital currencies but they have now diverged into their own movement. While cryptocurrencies are designed to enable fractional ownership for any digital asset, the NFT is created to limit each one’s uniqueness. The lack of fungibility in some cryptocurrencies is what has led to its invention among others’.

The idea of the token is to piggyback off of all the existing digital data that exist today which is why NFTs holds a lot of potentials. The ability to own a digital asset that cannot be replicated is what has gotten the attention of many investors and developers in the space.

Why Brands Should Use NFTs in their Marketing Strategy?

You don’t have to be a crypto-native company to tap into the power of NFTs. As seen with projects like 1-of-1’s, NFTs can still grow and generate hype through different avenues including social media campaigns, digital advertisements and more.

This article will review how brands are integrating non-fungible tokens into their marketing strategy for 2018 by informing readers on how they can use tokens as a paid ad form or as an integral part of their product’s value proposition such as generating hats that cannot be purchased if not using an advertiser’s token.

NFTs provides an interesting opportunity for brands to interact with customers in a new and more engaging way. For example, a customer could be rewarded with an NFT for completing a survey or referring a friend. Additionally, NFTs can be used as part of contests and giveaways on social media platforms such as Twitter and Instagram. In this way, NFTs make it easier for companies to run social media campaigns and generate more interest in their products.

One of the most innovative ways that brands are using non-fungible tokens is as a way to reward customers with unique digital assets such as hats or sunglasses. For example, Crypto Celebrities allows you to buy celebrities like Elon Musk and Justin Bieber as NFTs. These digital assets can then be used in games or other applications.

Another way that brands are using NFTs is by integrating them into their product’s value proposition. For example, the game CryptoKitties allows players to collect and breed unique cats. The more valuable a kitty is, the more its offspring can cost in order to increase its value. Brands like Toyota and Louis Vuitton have also started using NFTs as a way to incentivize customers by giving away cars or expensive bags when certain goals are met within their products.

How to Integrate NFTs into Your Digital Marketing Strategy?

Non-Fungible Tokens (NFTs) are a revolutionary step in the evolution of blockchain technology. These digital, scarce assets can now be created and owned through the rise of ERC-721 tokens. In short, these items cannot be copied or destroyed and can hold a variety of data points such as their name, attributes and uniqueness.

A great example is the CryptoPunks which create a collectable virtual creature that is 100% owned by you and nobody else. This means that nobody can take away your crypto-punks if they catch on in popularity and can’t be copied.

NFTs are not only great virtual collectables, but they also make for an excellent marketing tool to increase engagement with your brand or product. While this may seem like a new trend that is largely used by crypto-native companies such as CryptoKitties, Flairbnb and CryptoBots, there is a variety of NFTs being used in the world today from non-profits to Fortune 500 companies. NFTs are an integral part of their marketing strategy and why it has become so popular.

Non-fungible tokens, or NFTs for short, are a relatively new form of digital assets that have taken the internet by storm. When you think about it, many things in our world can be fungible—that is one item looks like every other and they’re interchangeable. But with an NFT, each token is unique because it has its own set of data associated with it. This makes them ideal for marketing purposes because marketers know exactly who their audience is! Whether you want to use these as giveaways at events or conferences or even just give some away on social media platforms such as Facebook and Instagram Ads to build your following, there are countless ways brands can integrate this into their digital marketing strategy today. We hope we’ve sparked your interest and you’re ready to get started using NFTs in your marketing efforts, but what exactly are NFTs? Let’s discuss more on integrating them into your digital marketing initiatives.